Sunnyvale, CA
How TitanX Transformed
Pacific NDT’s Lead Quality
and ROI
From wasted ad spend to high-quality leads and SEO dominance —
here’s how TitanX helped Pacific NDT grow smarter.
+400% ROI
Profitable Ad strategy
5+
Qualified Leads/Week
Top 1 on Google
First page visibility
The Challenge:
Great Brand, Poor Visibility
In early 2024, Pacific NDT was investing heavily in
digital advertising—but with poor returns. The main issues included:
digital advertising—but with poor returns. The main issues included:
Irrelevant leads
Including calls for medical X-rays instead of industrial solutions
No negative keyword strategy
Leading to ads appearing in unrelated sectors
No conversion tracking
Making ROI measurement impossible
Ad competition
From non-industry businesses like medical clinics
“We were wasting money and time chasing leads that
didn’t match our business at all.”
didn’t match our business at all.”
What TitanX did
Our Strategy:
From Audit to Execution
Precision Overhaul:
- Refined Google Ads keyword targeting with a powerful negative keyword strategy
- Rewrote ad copy for higher relevance, reaching “Excellent” ad strength
- Implemented conversion tracking to measure real ROI
- Conducted daily ad optimizations
Expanded Strategy:
- Redesigned the website to improve user experience and conversions
- Launched focused SEO campaigns targeting NDT-related search terms
- Ran targeted social media campaigns to build brand authorityIncludes Brand Essentials
Results
The Results:
Tangible,
Trackable Growth
Ad Campaign Transformation
- Irrelevant calls dropped drastically
- Implemented conversion tracking to measure real ROI
- Lead quality vastly improved
- Budget efficiency increased significantly
SEO Gains
- Powerline X-Ray product went from page 6 to #1 on page 1
- Multiple products now rank on the first page
- Products also appear prominently in ChatGPT prompt responses
Not Sure What’s Best for You?
Let’s discuss your goals and find the right marketing strategy for your business.
Results
Before vs After:
Key Metrics
Metric
- Qualified Leads / Month
- Cost per Lead (CPL)
- Landing Page Conversion
- Google Ranking Keywords
- CTR (Ad Campaigns)
- Bounce Rate (Website)
Before
- ~5
- $110
- 0.6%
- 3 low-value
- 1.2%
- 72%
After TitanX
- 25+
- $27
- 48%
- 12 high-value
- 6.3%
- 38%
Testimonials
Customer Testimonial
“Leads are now solid and relevant—about five good
prospects a week, all decision-makers.”
prospects a week, all decision-makers.”
Pacific NDT
September 2024
Looking forward
What’s Next for Pacific NDT?
Increasing impression share on Google
Launching new SEO campaigns for added products
Strengthening their digital footprint in the NDT industry
Not Sure What’s Best for You?
Let’s discuss your goals and find the right marketing strategy for your business.